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Marketing

Katharine Marie Weddings

Our team of Anderson University students created a social media campaign to promote a local bridal store's Black Friday sale in 2021. Working together with the shop, we created promotional videos, social media posts, and a website graphic for this local business. 

North Face Integrated Marketing Campaign

My team created a mock integrated marketing campaign for North Face to reach adventurous college students. We created a campaign look, a social media graphic, and planned a themed event. 

Chickfila Greenwood Campaign

Another team of Anderson University students created a marketing campaign for Chickfila Greenwood, SC to boost sales. We designed a month-long competition featuring a leaderboard for the top customers of each week using the Chickfila app. The weekly winner would be featured on social media. 

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